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You Don’t Need a Map to Find Your Community
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The Right Tyres Will Take You Places a Map Never Could
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If You’re Looking for Your First Upgrade, Look Down
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Turn Heads Even When You’re Parked
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The Most Capable Rarely Do It Alone

WHAT ARE YOU BUILDING FOR?

Legacy isn’t something you own; it’s something you give. The things you pursue today leave a lasting impact on others. You find a passion and nurture it. As you grow, othersw inspire and push you to achieve more than you ver thought possible. Suddenly, you're the one who inspires people to live a purpose-built life

FINDING COMMUNITY ON AND OFF THE MAP IN PATAGONIA

Finding Community On and Off the Map in Patagonia

Juan Morchio and Sabrina Hess have dedicated their lives to fishing, rafting, kayaking and guiding adventures in Patagonia,
Argentina. Their passions for fly-fishing and white water kayaking, respectively, have been steadfast buoys in their lives,
even when times were tough. Today, thriving in the pristine Andean landscapes they call home, Juan and Sabrina are
building communities that transcend anything you can find on a map.

PRESERVING THE TRAIL FOR TOMORROW’S OFF-ROADERS

Responsible Off-Roading | BFGoodrich

A ragtag group of adventurers navigate the Australian outback and learn that exploring the Earth responsibly on four wheels is about more than just technical skill.

BUILT ON A FOUNDATION OF FIRSTS

In 150 years, we’ve won legendary races, shaped history, and created categories that shattered the perception of what tyres can do. Now, it’s time to wield that same engineering in pursuit of what you love.

Conquering the 24 Hours of Le Mans.

In 1984, Jim Busby drove the Mazda Lola to victory on BFGoodrich (street) tyres to cement our reputation as a leader in the tyre category.

5 brand lemans
6 brand radial

The first American-made radial tyres.

This first-generation Radial T/A marked an American engineering achievement, racing in SCCA and TransAm on the Pontiac “Tyrebird” and later, the Greenwood Corvette in 1972.

The tyre that created a category.

This tyre was the world’s first radial all-terrain performance tyre that created the all-terrain category as a result.

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8 brand off road

Unparalleled off-road success.

In 2016, Rob MacCachren won the Baja 1000 for a 3rd consecutive year marking our 28th Baja overall win, complete with a podium sweep and 14 class wins. It cemented our brand as a powerhouse in the off-road world.

The first tyres to cross the Atlantic.

In 1927, BFGoodrich tyres were fitted to Charles Lindbergh’s Spirit of St. Louis’ transatlantic flight.

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10 brand spaceshuttle

The first tyres to orbit the Earth.

In 1981, our tyres were fitted to the Columbia space shuttle, the first NASA shuttle to orbit the Earth, launching one of our favorite days in our history.

FIND YOUR TYRE

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