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As an official supplier to the Dakar, BFGoodrich® Tires works all year round to prepare for the event. A dozen peoplebased around the world form a solid team that is tasked with turning the dream this exceptional event inspires into reality.

Engineers, marketeers and motorsport specialists operating in the USA, Europe, China, Australia, Canada, Peru and Argentina work behind the scenes to make sure that the teams and drivers who choose to compete on BFGoodrich® Tires have the very best chance of success, not to mention the valuable support that the brand provides on the event itself.

The BFGoodrich® Tires Dakar Service Center: A vital nerve center

During the 2018 Dakar, competitors will be able to benefit from the service center run by BFGoodrich® Tires after completion of the day’s competitive action (free for teams competing on the brand’s tyres) Manned by a team of 10 fitters, plus two drivers, the BFGoodrich® Tires Service Center will operate daily from 3pm to 11pm, as well as all day from 9am at the mid-event Rest Day in La Paz, Bolivia. The facility will be up and running every morning at 10am before being dismantled once the evening’s work has been completed ahead of the drive to the next bivouac. This invaluable facility will enable competitors to have tyres fitted, removed or repaired, while BFGoodrich® Tires' technical experts will be on hand to chat with competitors, help them analyze their tyre wear, assist with strategy matters and recommend tyre pressures for the following day’s stage. They will no doubt play an important listening role, too, following competitors’ daily ordeals on the stages. Indeed, in addition to being a feature of the off-roading community, mutual help and watching over one another is in the DNA of BFGoodrich® Tires which has earned a reputation for being attentive to the needs of users of its products.

More than 2,000 tyre fitting and removal operations are expected to be carried out in the course of the 2018 Dakar and feedback collected from drivers is relayed back to the Research and Development facility in Ladoux, near Clermont-Ferrand, France.