BFGoodrich Tires Australia upgrades its online experience
Tuesday, 24 July 2012
BFGoodrich Tires Australia has just launched a new website,
that offers Australian and New Zealand visitors a more engaging
experience with new and expanded features.
Featuring a wealth of information about everything from the
history and achievements, product information, recommended retail
prices and tyre rating, the new website is a one-stop-shop for
consumers looking for BFGoodrich tyres.
For four-wheel-drive enthusiasts, the new website also contains
helpful advice on tyre pressures, including access to a
personalised pressure recommendation from a BFGoodrich Tires expert
that takes into consideration not just the vehicle, but the
application. For example the terrain covered and the weight
The site also includes links to the new BFGoodrich Tires
Australian and New Zealand Facebook page, along with American
social media communities giving customers a chance to share, review
and interact with BFGoodrich Tires directly in a safe and open
BFGoodrich Tires Australia, Marketing and Communications
Manager, Oliver Biggart, said the website is the best and most
up-to-date source of information about BFGoodrich
"The new website is designed with consumers and four-wheel-drive
enthusiasts in mind. It is not only a website where you can find a
tyre that fits your vehicle, but it will also be hub for BFGoodrich
images, prices and technical information," Mr Biggart said.
Upgraded features on www.bfgoodrich.com.au
- A new tyre selector - visitors can match
BFGoodrich tyres to vehicles dating back to 1995.
- Tyre ratings - Enthusiasts can view and
compare BFGoodrich tyres' performance on road, track, mud, sand,
rocks and snow.
- Social integration - Custom-designed
social media tools allow users to share and recommend their
favourite sections of the website.
- Size and Price - Consumers can view every
BFGoodrich tread patterns available in Australia along with prices
for the individual sizes, load ratings and speed indexes.
- 115 years of heritage - The proud
history of BFGoodrich Tires is displayed on the website, which
includes an interactive timeline of the brand's 115 years of
- Product information download - Customers
can download product brochures for all tyres in BFGoodrich's